Bell & Ross watches

Bell & Ross was founded in 1992 by the childhood friends Bruno Belamich and Carlos A. Rosillo; the name combines their surnames. The company is headquartered in Paris, and its watches are produced in La Chaux-de-Fonds, Switzerland.

Its early watches were made by the German manufacturer Sinn, a partnership that ended in 2002. Chanel became a minority shareholder in the company.

The square-cased BR 01, launched in 2005 and modelled on aircraft cockpit instruments, became the basis of its BR series. The smaller BR 03 followed, and in 2019 the company introduced the BR 05, a sports watch with an integrated bracelet.