Chopard watches

Chopard was founded in 1860 by Louis-Ulysse Chopard, who established a watch manufacture in Sonvilier, in the Swiss Jura, making pocket watches and chronometers. In 1937, under his son Paul-Louis Chopard, the company moved to Geneva, where it remains headquartered.

In 1963 Paul-André Chopard sold the business to Karl Scheufele III, a goldsmith and watchmaker from Pforzheim, Germany. The Scheufele family continues to own the company, which is led by the co-presidents Caroline Scheufele and Karl-Friedrich Scheufele.

Happy Diamonds watches, with diamonds that move freely across the dial, date from 1976. In 1996 Karl-Friedrich Scheufele founded Chopard Manufacture in Fleurier to produce movements; its L.U.C calibres are named after the founder. Chopard has partnered with the Mille Miglia car rally since 1988.