De Bethune watches

De Bethune was founded in 2002 by the watchmaker Denis Flageollet and David Zanetta. During the brand's first decade Flageollet served as technical director and Zanetta as president; Pierre Jacques became chief executive in January 2011. Zanetta sold his majority share in 2017, and in August 2021 the pre-owned watch retailer WatchBox took a majority stake.

The company develops its own calibres; its site lists 31 calibres and 8 patents. In 2005 it showed an experimental watch running at 72,000 vibrations per hour on a silicon balance spring. Current collections include the DB25, with a round, drum-inspired case, and the DB28, which has patented floating lugs. The DB25 QP perpetual calendar carries a three-dimensional moon-phase display.