Doxa watches

DOXA was established in 1889 by Georges Ducommun, who opened his business at the age of 21; the company's story begins in Le Locle. In 1997 the Jenny family of Biel/Bienne acquired the company, which is now based in that town.

The SUB 300 diver's watch debuted at Baselworld in 1967 with an orange dial. Jacques-Yves Cousteau, then head of U.S. Divers, was involved in its development, and in 1968 his company became its distributor in the Americas. The SUB 300T of 1968 was one of the first diver's watches with a helium release valve. In the novels of Clive Cussler the character Dirk Pitt wears an orange SUB 300T. DOXA also makes the Grafic, a square-cased dress watch introduced in 1957.