Laco watches

Laco was founded in Pforzheim in 1925 by Frieda Lacher and Ludwig Hummel; the name is a contraction of Lacher & Co. In 1933 Hummel founded Durowe (Deutsche Uhren-Rohwerke), a Pforzheim maker of movements intended to reduce German reliance on Swiss suppliers.

During the Second World War, Laco was one of five manufacturers of B-Uhren, the large observation watches made for the Luftwaffe. Hummel sold the company to Timex in 1959. In 1988 Horst Günther acquired the rights to the Laco name and logo.

In 2000 the company released a limited series of pilot's watches based on its 1940s designs. Laco remains based in Pforzheim, and pilot's watches (Flieger) are the core of its range.