PRIM watches

PRIM is a Czech watch brand. Its production traces to November 1949, when Elton was established in Nové Město nad Metují as a branch of the national company Chronotechna. The PRIM name was registered in 1956, serial production began in 1957 and the first watches went on sale on 1 April 1958. The earliest prototypes, made in 1954, were marked Spartak.

Models include the Orlík, made from 1965, and the PRIM Sport, introduced in 1968. Some PRIM watches use movements of the company's own production; others use movements from manufacturers including Miyota, Seiko, Sellita, Ronda and ETA.

After 2001, when Chronotechna's successor Eutech sold the trademark to MPM-Quality of Frýdek-Místek, Elton and MPM-Quality both made watches under the name and disputed the trademark for years. In June 2025 MPM-Quality bought Elton, bringing the brand under one management.