Wyler Genève watches

Wyler traces its origins to the watchmaker Paul Wyler, who founded the brand in Basel in 1924 and in 1927 developed the Incaflex, a patented shock-protection system in which two curved, flexible arms on the balance absorb impacts. In 1956 two Incaflex watches were dropped from the top of the Eiffel Tower as a publicity test, and the stunt was repeated from a tower in Seattle in 1962.

The Binda group took over the brand in 1993 and renamed it Wyler-Vetta. It announced a relaunch in 2006, and the brand returned as Wyler Genève at Baselworld in 2007 with sports chronographs using the Incaflex balance, tourbillons and a limited edition with Zagato. After the 2008 financial crisis nearly all staff were dismissed in July 2009, and the company went bankrupt four months later. By 2015 the brand had again disappeared from the market.