Itay Noy Maximalism watches

Itay Noy Maximalism is a series of automatic watches from the Israeli watchmaker, designer and artist, who creates limited editions in his independent studio in Old Jaffa. Noy studied jewellery and object design at the Bezalel Academy of Art and Design in Jerusalem and has taught there since 2005. He holds that intricate design deepens the owner's involvement with a watch.

Each Maximalism dial combines several motifs on one enamel-painted face, setting clashing aesthetics or ideas side by side. Max 01 to Max 06 all have black dials and share the same steel case.

The case is 316L stainless steel, 42.4 mm across and 10.4 mm thick, with a transparent case back, and is water resistant to 5 atm. Inside is a self-winding mechanical movement on a ball-bearing rotor, running at 28,800 vibrations per hour with 26 jewels, a stop-seconds function and a 38-hour power reserve. Each version is a numbered edition of 99 pieces.