SevenFriday V-Series watches

The SevenFriday V-Series is a line from SevenFriday, the Zurich brand Daniel Niederer founded in 2012. It followed the P-Series and M-Series and appeared in September 2015. The steel case measures 44.3 by 49.7 mm and 12.85 mm thick, with a sunray-brushed top, and has no protruding lugs: the strap attaches just under the edge of the case. Two ears on the left side and the crown form a V seen from the side, which reviewers took as the source of the name. The ears also house the Fast Strap Change system: a spring-loaded button in each ear releases an ordinary spring bar.

SevenFriday aimed to evoke industrial machinery and engines, and aBlogtoWatch read the domed mineral crystal as a nod to old machinery. Time is read by addition: a central disc carries the numbers 0 to 4, which are added to the numerals on a fan-shaped scale running from 11 to 3 o'clock to give the hour, while a conventional hand shows the minutes. A day/night indicator sits at 9 o'clock, and an aperture at 7 shows part of the balance and escapement. SJX's reviewer found it took a couple of days to get used to.

The V-Series runs on the Miyota 82S7, an automatic movement with 40 hours of power reserve. An NFC chip embedded in the blue world map on the caseback lets owners register and authenticate the watch through SevenFriday's app.

The V1/01 is the calmer of the first pair; the V2/01 has a more retro dial with a coarse, eggshell texture and vertically brushed applied markers. The V3/01, billed as the Driver's Edition, has a black PVD finish, a waxed carbon-look dial and a red minute hand that recalls a car's speedometer.