n years ago, when H. Moser & Cie. launched its Endeavour Perpetual Calendar it took everyone by surprise with the purest, most ingenious and most practical perpetual calendar on the market. To celebrate the 10th anniversary of this iconic model, the Schaffhausen-based manufacture is pushing the boundaries of creativity further and countering trends. In a market saturated with oversized watches and logos emblazoned everywhere, H. Moser & Cie. boldly presents a watch which is simplicity itself: the Endeavour Perpetual Calendar Concept in a limited edition of 10 timepieces in white gold. As the ultimate expression of minimalism and purity, with neither logo nor index - stripped even of the small seconds dial - this perpetual calendar reveals its timeless beauty.