Tudor

Tudor is a Swiss watchmaker based in Geneva, Switzerland. Registered in 1926 by Hans Wilsdorf, founder of Rolex, the brand remains a sister company to Rolex; both companies are owned by the Hans Wilsdorf Foundation. It was initially known for watches produced for the military and professional divers. From the 1960s to 1980s, several navies issued Tudor Submariners to their divers, including the US Navy SEALs and the French Marine Nationale. The Tudor trademark was registered in 1926 by Swiss watchmaking company Veuve de Philippe Hüther on behalf of Hans Wilsdorf, founder of Rolex watches. In 1936, Wilsdorf took it over and went on to found the company Montres Tudor SA in 1946. Tudor's purpose was to offer a more affordable watch than Rolex while maintaining Rolex-like quality. Tudor watches were originally equipped with off-the-shelf movements paired with Rolex cases and bracelets, allowing Tudor to provide reliability and quality while achieving its price goals.