Skip to main content

Nowadays, generics and knock-offs are made with almost the same exacting quality and workmanship as their original counterparts so it’s hard to tell the difference. If you’re looking to buy a pre-loved Gucci timepiece, check out these quick tips to know if your Gucci watch is authentic.

10 Ways to Tell if a Gucci Watch is Real or Fake

  1. Point of purchase: There is a certain “je ne sais quoi” to a luxury item. That smell and feel of quality can’t be beaten or replicated. Be sure to buy your Gucci watch directly from the manufacturer or their authorized distributors to avoid being scammed.
  2. Price: Like most luxury brands, Gucci watches are priced for a more upmarket clientele. While you may find a bargain, you should be aware of the ballpark figure for your Gucci watch model prior to making a purchase. 
  3. Appearance: The face of a Gucci watch is always precise, perfectly aligned and spaced, with uniform-sized numbers. Fake goods clearly feature misaligned features.
  4. Performance: Fake Gucci watches will tick or make jerky watch-hand movements. Gucci originals use Swiss quartz movement, which glides smoothly.
  5. Tagline: The “Swiss-made” tagline will always be found on the bottom center of the watch face and directly below the 6 o’clock position on a Gucci original.
  6. Model number: Most authenticated Gucci watches sport the model number. If all you’re seeing is a Gucci crest (or similar), chances are it’s fake.
  7. Weight: Gucci originals use original materials, which are heavy to hold when compared to fake products.
  8. The links: Authentic Gucci timepieces feature metal links, while knockoffs generally have hollow links.
  9. Comparisons: It’s always good to shop around for the best deals but when the prices vary widely, be wary.
  10. The paperwork: Buying an original Gucci wristwatch is an achievement and a kick to your ego. That’s why it makes sense to keep your proof of purchase. If you’re buying a pre-loved or second-hand Gucci watch, check for the proof of purchase. Check for the certificate of authenticity. Check the serial number.

You’ll soon learn how to tell if a Gucci watch is real the more fake watches you find!

This sometimes takes a minute...